Supermarket unsupportive to mum buying formula milk

We are disappointed by Tesco's recent refusal to validate the parking ticket of a mum buying formula milk for her sick baby.

Pregnancy news, 11/11/2016

We are concerned to hear that a Tesco store in Braintree recently refused to give Mum, Laura Leeks a validated parking ticket because she was only buying formula milk.

The shop assistant told Laura that she couldn’t validate her parking ticket because Tesco ‘supports breastfeeding’ and cannot ‘endorse formula feeding by rewarding customers’ in the same way that they can’t validate the parking tickets of customers who buy tobacco.

A spokesperson for the Tesco supported the decision with this statement:

‘Due to UK law we cannot promote baby formula in any way, including the offering of a parking voucher.’

Laura, like many mums who formula feed, cannot breastfeed her baby because of problems with his health:

'I do not need to be guilt-tripped by a Tesco employee who has absolutely no knowledge of my circumstances.

At Tommy's, we find it worrying that mums like Laura who can’t breastfeed, or choose not to, face this treatment.  

Our midwife Kate explains:

‘There are many reasons why some mothers are not able to breastfeed or choose not to.Mothers who are formula feeding their baby should not be made to feel that they are not providing good care, or to feel guilty or judged.  Being a new mother is challenging enough and every baby and experience is different, all mothers should be supported no matter how they are feeding their baby.’

At Tommy’s we support all mums, how a mum feeds their baby is a deeply personal choice and not one that they should ever be judged for.

Find out more about feeding your baby here.

Find out more about formula feeding here.

More on feeding your baby

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