Our campaigns

We campaign to raise awareness of baby loss, help grieving mums and dads feel less alone, and share the latest research-led information and advice withparents-to-be so they can have the healthiest pregnancy possible.

Finding the answers

  • Tell me why

    Our latest campaign calls for more research into the causes of miscarriage, stillbirth and premature birth so that more couples can be told the real reason WHY they lost their baby. #TellMeWhy

    Find out why we need more research
    Read more about ' Tell me why '

Making pregnancy safer

  • Movements matter

    Our Movements Mattercampaign challenged dangerous myths about baby movements, and gave mums-to-be the facts about what to do when they experience reduced fetal movements.#MovementsMatter

    Read more about why movements matter
    Read more about ' Movements matter '

  • Sleep on side

    Our Sleep on Side campaign taught millions of women about sleeping safely in pregnancy, after Tommy's research foundthat sleeping on your side in the third trimester helps prevent stillbirth.#SleepOnSide

    Read more about the research

    Read more about ' Sleep on side '

  • Always Ask

    Over 60% of women worry about wasting their midwives’ time. That’s why Tommy’s launched acampaignto encourage women to trust their instincts and not be afraid to ask about their concerns.#AlwaysAsk

    Find out why it's important to always ask
    Read more about ' Always Ask '

  • Your Baby's Mum

    Mental wellbeing during and after pregnancy is just as important as physical health, which is why we launched a digital wellbeing toolandcampaign to encourage women to think about how they're feeling.#YourBabysMum

    Find out why your baby's mum matters
    Read more about ' Your Baby's Mum '

  • Are you ready?

    Tommy’s, in partnership with PHE, RCOG, UCL and Clearblue, developed a digital Planning for Pregnancy tool and a national campaignto raise awareness about the importance of pre-conception health. #AreYouReady

    Read more about the 'Are you ready?' campaign
    Read more about ' Are you ready? '

Breaking the silence

  • Together for change

    For parents who lose a baby, social media can be a place of comfort and support, or it can make the experience more difficult. We spoke to parents to find out whatimpact social media had on their grief. #TogetherForChange

    Read about the effects of social media following baby loss
    Read more about ' Together for change '

  • misCOURAGE

    We wanted to get the nation talking about miscarriage, end the silence around it, and support men and women across the UK to share their stories.#misCOURAGE

    Read stories from The Book of misCOURAGE


    Read more about ' misCOURAGE '

  • The baby loss series

    In partnership with Stillbirth Stories, Tommy's launched The Baby Loss Series, a suite of animated audio interviews with people affected by baby loss. #TheBabyLossSeries

    Find out more about The Baby Loss Series
    Read more about ' The baby loss series '

Support after baby loss

Sadly, some babies are lost during pregnancy, birth, or shortly afterwards. We have information for anyone who has experienced the loss of a baby, whether through miscarriage, stillbirth, neonatal death, or termination for medical reasons. Tommy's specialist midwives also offer support via email, phone or online.

Get support