Our campaigns

We campaign to raise awareness of baby loss, help grieving families feel less alone, and share the latest research-led information and advice with parents-to-be so they can have the healthiest pregnancy possible.

A mother is holding up her baby son. The baby is holding the finger of a doctor wearing scrubs, who is smiling at him

Our vision is to stop the heartbreak and devastation of baby loss and make pregnancy and birth safe – for everyone. Our award-winning campaign work is an important part of this, and spans every one of our goals as an organisation: to grow evidence, improve care, tackle inequities and mobilise for change. Here, you can find out more about our current and past campaigns.

Every Loss Counts

Around 200,000 miscarriages happen each year – but we still don’t know the true scale because crucially, we’re not counting.  

We’re partnering with Stylist on a new campaign to change the public conversation around miscarriage and baby loss and improve care for all women and birthing people affected.

Read more about the campaign

Some more of our recent campaigns

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After my loss, I took great comfort in everything that Tommy's does and stands for and was particularly moved by their We See A Mum campaign. I found Mother's Day this year very bitter sweet being pregnant with my rainbow baby but also grieving the loss of my first baby that should've made me a mum.

— Amy

Campaign news

Support after baby loss

Sadly, some babies are lost during pregnancy, birth, or shortly afterwards. We have information for anyone who has experienced the loss of a baby, whether through miscarriage, stillbirth, neonatal death, or termination for medical reasons. Tommy's specialist midwives also offer support via email, phone or online.

Get support