Our campaigns
Baby Loss Awareness Week
A special time for us to come together in remembrance of all the much-loved babies who died too soon while raising awareness of the thousands of families affected by loss each year.
#InThisWithYou
You don't always need to be the strong one. We're here for every parent and every baby, no matter where you and your partner are on your journey.
Miscarriage Matters
Miscarriage is devastating – yet parents only qualify for support and care after they’ve had 3 in a row. In 2021, we launched a campaign to change this.
We See A Mum
At every moment. Of every journey. We see a mum. We're coming together for Mother's Day 2023 to celebrate every mum, no matter what your journey.
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Together, for every premature baby
BBC Lifeline Appeal
Hear Ben and Marina Fogle explain why they support the work we do make pregnancy safer for all, and listen to stories from 3 incredible women who were cared for by teams at our clinics.
Tell Me Why
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Tell Me Why
1 in 4 pregnancies end in loss or preterm birth - and most parents never find out the real reason why
Support after baby loss
Sadly, some babies are lost during pregnancy, birth, or shortly afterwards. We have information for anyone who has experienced the loss of a baby, whether through miscarriage, stillbirth, neonatal death, or termination for medical reasons. Tommy's specialist midwives also offer support via email, phone or online.
Making pregnancy safer
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Movements matter
Our Movements Matter campaign challenged dangerous myths about baby movements, and gave mums-to-be the facts about what to do when they experience reduced fetal movements.#MovementsMatter
Read more about why movements matter
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Sleep on side
Our Sleep on Side campaign taught millions of women about sleeping safely in pregnancy, after Tommy's research found that sleeping on your side in the third trimester helps prevent stillbirth.#SleepOnSide
Read more about the research
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Always Ask
Over 60% of women worry about wasting their midwives’ time. That’s why Tommy’s launched acampaignto encourage women to trust their instincts and not be afraid to ask about their concerns.#AlwaysAsk
Find out why it's important to always ask
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Your Baby's Mum
Mental wellbeing during and after pregnancy is just as important as physical health, which is why we launched a digital wellbeing toolandcampaign to encourage women to think about how they're feeling.#YourBabysMum
Find out why your baby's mum matters -
Are you ready?
Tommy’s, in partnership with PHE, RCOG, UCL and Clearblue, developed a digital Planning for Pregnancy tool and a national campaignto raise awareness about the importance of pre-conception health. #AreYouReady
Read more about the 'Are you ready?' campaign
Breaking the silence
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Together for change
For parents who lose a baby, social media can be a place of comfort and support, or it can make the experience more difficult. We spoke to parents to find out whatimpact social media had on their grief. #TogetherForChange
Read about the effects of social media following baby loss
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misCOURAGE
We wanted to get the nation talking about miscarriage, end the silence around it, and support men and women across the UK to share their stories.#misCOURAGE
Read stories from The Book of misCOURAGE
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The baby loss series
In partnership with Stillbirth Stories, Tommy's launched The Baby Loss Series, a suite of animated audio interviews with people affected by baby loss. #TheBabyLossSeries
Find out more about The Baby Loss Series