Our campaigns
We campaign to raise awareness of baby loss, help grieving mums and dads feel less alone, and share the latest research-led information and advice withparents-to-be so they can have the healthiest pregnancy possible.
Image
Finding the answers
-
Tell me why
Our latest campaign calls for more research into the causes of miscarriage, stillbirth and premature birth so that more couples can be told the real reason WHY they lost their baby. #TellMeWhy
Find out why we need more research
Making pregnancy safer
-
Movements matter
Our Movements Mattercampaign challenged dangerous myths about baby movements, and gave mums-to-be the facts about what to do when they experience reduced fetal movements.#MovementsMatter
Read more about why movements matter
-
Sleep on side
Our Sleep on Side campaign taught millions of women about sleeping safely in pregnancy, after Tommy's research foundthat sleeping on your side in the third trimester helps prevent stillbirth.#SleepOnSide
Read more about the research
-
Always Ask
Over 60% of women worry about wasting their midwives’ time. That’s why Tommy’s launched acampaignto encourage women to trust their instincts and not be afraid to ask about their concerns.#AlwaysAsk
Find out why it's important to always ask
-
Your Baby's Mum
Mental wellbeing during and after pregnancy is just as important as physical health, which is why we launched a digital wellbeing toolandcampaign to encourage women to think about how they're feeling.#YourBabysMum
Find out why your baby's mum matters -
Are you ready?
Tommy’s, in partnership with PHE, RCOG, UCL and Clearblue, developed a digital Planning for Pregnancy tool and a national campaignto raise awareness about the importance of pre-conception health. #AreYouReady
Read more about the 'Are you ready?' campaign
Breaking the silence
-
Together for change
For parents who lose a baby, social media can be a place of comfort and support, or it can make the experience more difficult. We spoke to parents to find out whatimpact social media had on their grief. #TogetherForChange
Read about the effects of social media following baby loss
-
misCOURAGE
We wanted to get the nation talking about miscarriage, end the silence around it, and support men and women across the UK to share their stories.#misCOURAGE
Read stories from The Book of misCOURAGE
-
The baby loss series
In partnership with Stillbirth Stories, Tommy's launched The Baby Loss Series, a suite of animated audio interviews with people affected by baby loss. #TheBabyLossSeries
Find out more about The Baby Loss Series
Support after baby loss
Sadly, some babies are lost during pregnancy, birth, or shortly afterwards. We have information for anyone who has experienced the loss of a baby, whether through miscarriage, stillbirth, neonatal death, or termination for medical reasons. Tommy's specialist midwives also offer support via email, phone or online.