Our campaigns

We campaign to raise awareness of baby loss, help grieving families feel less alone, and share the latest research-led information and advice with parents-to-be so they can have the healthiest pregnancy possible.

Baby Loss Awareness Week

A special time for us to come together in remembrance of all the much-loved babies who died too soon while raising awareness of the thousands of families affected by loss each year.

We're here for you

#InThisWithYou

You don't always need to be the strong one. We're here for every parent and every baby, no matter where you and your partner are on your journey.

Find information, support and advice for dads and partners

Miscarriage Matters

Miscarriage is devastating – yet parents only qualify for support and care after they’ve had 3 in a row. In 2021, we launched a campaign to change this.

Let's change the miscarriage story

We See A Mum

At every moment. Of every journey. We see a mum. We're coming together for Mother's Day 2023 to celebrate every mum, no matter what your journey. 

Join us to celebrate every mum

BBC Lifeline Appeal

Hear Ben and Marina Fogle explain why they support the work we do make pregnancy safer for all, and listen to stories from 3 incredible women who were cared for by teams at our clinics.

 

Tell Me Why

Support after baby loss

Sadly, some babies are lost during pregnancy, birth, or shortly afterwards. We have information for anyone who has experienced the loss of a baby, whether through miscarriage, stillbirth, neonatal death, or termination for medical reasons. Tommy's specialist midwives also offer support via email, phone or online.

Get support

Making pregnancy safer

  • Movements matter

    Our Movements Matter campaign challenged dangerous myths about baby movements, and gave mums-to-be the facts about what to do when they experience reduced fetal movements.#MovementsMatter

    Read more about why movements matter
    Read more about ' Movements matter '

  • Sleep on side

    Our Sleep on Side campaign taught millions of women about sleeping safely in pregnancy, after Tommy's research found that sleeping on your side in the third trimester helps prevent stillbirth.#SleepOnSide

    Read more about the research

    Read more about ' Sleep on side '

  • Always Ask

    Over 60% of women worry about wasting their midwives’ time. That’s why Tommy’s launched acampaignto encourage women to trust their instincts and not be afraid to ask about their concerns.#AlwaysAsk

    Find out why it's important to always ask
    Read more about ' Always Ask '

  • Your Baby's Mum

    Mental wellbeing during and after pregnancy is just as important as physical health, which is why we launched a digital wellbeing toolandcampaign to encourage women to think about how they're feeling.#YourBabysMum

    Find out why your baby's mum matters
    Read more about ' Your Baby's Mum '

  • Are you ready?

    Tommy’s, in partnership with PHE, RCOG, UCL and Clearblue, developed a digital Planning for Pregnancy tool and a national campaignto raise awareness about the importance of pre-conception health. #AreYouReady

    Read more about the 'Are you ready?' campaign
    Read more about ' Are you ready? '

Breaking the silence

  • Together for change

    For parents who lose a baby, social media can be a place of comfort and support, or it can make the experience more difficult. We spoke to parents to find out whatimpact social media had on their grief. #TogetherForChange

    Read about the effects of social media following baby loss
    Read more about ' Together for change '

  • misCOURAGE

    We wanted to get the nation talking about miscarriage, end the silence around it, and support men and women across the UK to share their stories.#misCOURAGE

    Read stories from The Book of misCOURAGE


    Read more about ' misCOURAGE '

  • The baby loss series

    In partnership with Stillbirth Stories, Tommy's launched The Baby Loss Series, a suite of animated audio interviews with people affected by baby loss. #TheBabyLossSeries

    Find out more about The Baby Loss Series
    Read more about ' The baby loss series '