Tommy’s Ambassador Myleene Klass keeps campaigning during Baby Loss Awareness Week

Across this year’s Baby Loss Awareness Week, Tommy’s Ambassador Myleene Klass has been using her profile and national media platforms to continue our campaign to change the miscarriage story.

Speaking on the Dirty Mutha Pukka podcast with Anna Whitehouse on 5 October, Myleene talked about our Miscarriage Matters campaign to change the UK’s system of care, including a move toward a graded model of care so parents no longer need to wait until a third miscarriage before they receive any type of support.

As quoted in a Telegraph article after the podcast, Myleene also explained why our call for a central recording of data on miscarriages is so important for research and care: so we can truly understand the scale of the problem and whether interventions to reduce miscarriage risk are working; and so women and birthing people and their doctors and midwives can better navigate care during their future pregnancy journeys.

“I was pushing for the collection of data. Myself, [Labour MP] Olivia Blake, and Tommy’s… I think it’s essential, data collection. It’s there for everything else. Buying a new phone? They know everything about you. But losing a life? Nothing.” - Myleene

While our graded model of care designed by researchers at the Tommy’s National Centre for Miscarriage Research, and proposed in our Miscarriage Matters series in The Lancet, was among 73 recommendations made to Government in the Pregnancy Loss Review, there was a notable gap on data collection.

We’re continuing to strongly call for all miscarriages to be recorded so we can truly understand the scale of the problem and set national targets for reduction.

Writing for Stylist at the start of Baby Loss Awareness Week, Myleene talked about her partnership with us and the impact Miscarriage Matters campaigning had in shaping the Government’s response to the Pregnancy Loss Review’s recommendations for improving care for everyone who loses a baby before 24 weeks’ pregnancy.

She also highlighted the importance of employers having sensitive policies in place to support people who experience baby loss in the workplace. This is something Tommy’s is working to change through our Pregnancy and Parenting at Work accredited workplace training scheme, and our support for the Miscarriage Leave Bill.

“Practically speaking, if you suffer a miscarriage, what work leave is available to you? Does it fall under bereavement leave? Is it sickness? There’s no clear labelling to protect us. What care is your husband or partner entitled to? What rights or options are available to them in their suffering? It’s apparent that at every single point along the miscarriage route, women and families have been let down.”  - Myleene

ITV lunchtime panel show Loose Women covered the subject of miscarriage on Friday 13 October, and on X, more than 87% of the show's followers stated in a poll that they did not think enough support was available after miscarriage. 

Myleene joined the Loose Women panel, explaining why Tommy's graded model of care is much-needed - continuing the conversation about campaigning for change to support after miscarriage.