24 April 2017
Tommy’s, with King's College London and BabyCentre, has launched a safer pregnancy campaign to empower pregnant women to overcome fears about speaking to professionals about health concerns.
The aim of the campaign is to reduce the number of women who end up with serious pregnancy complications or loss. A body of research from King’s College London has shown that women’s knowledge about their own changing body is invaluable in contributing to safer pregnancies but that they often struggle to voice their instincts and concerns.
'My daughter Bobbi was stillborn on 2 July 2016 and every single day since then I have wondered what if I'd really insisted things weren't okay. It's so important to do this, not just for better outcomes but also so that if the worst happens then you know you did everything.'
Anna, read the full story
‘Always Ask’ challenges the fears that prevent women from seeking information on how to recognise potential problems and gives them tips on how to manage the appointment, get listened to and taken seriously by healthcare professionals.
The campaign centres on two animations co-created with women and health professionals.
- The first animation follows a pregnant woman through her pregnancy journey. It shows her fears being resolved as she speaks up about an issue.
- The second animation gives practical tips to enable women to structure their calls for help. The tips have been gathered from other women who have been in the same situation.