The Let's get baby friendly Awards 2012 - winners and ceremony

On Friday 16 March 2012 we announced the winners of our annual Let’s get baby friendly Awards, at London's Landmark Hotel. The ceremony was hosted by David and Carrie Grant, and awards were presented by celebrities including Lee Mead, Nancy Sorrell, Samantha Bond, Natasha Hamilton and Terri Dwyer.

There were laughter and tears on the day as we paid tribute to the friends, families and health professionals who have offered vital support to those who have suffered pregnancy complications or the loss of a baby.

The ceremony was a huge success with Tommy’s supporters coming from far and wide to celebrate with us. It was a glamorous affair as celebrities glided across the red carpet in six-inch stilettos and guests sipped champagne at the drinks reception before heading through to the stunning ballroom for a delicious three-course meal courtesy of the lovely Landmark Hotel. Even Bearemy from Build-A-Bear Workshop popped in to surprise our incredible Champion Children – Skye, Oliver and Isla. All the winners are an inspiration to us all and it was such a pleasure to meet them all.

The Awards also recognise the organisations that are making a real difference to families' lives all over the UK and ensuring parents’ needs are met. This year, a record number of votes were cast throughout January and February 2012: with 205,799 votes cast in total, this was an almost 200 percent increase in voting numbers on the previous year, showing that parents really are standing up and rewarding the companies that go that extra mile to be truly ‘baby friendly’.

We can’t wait for next year!

The company award winners

Best baby food brand
Cow & Gate - WINNER!
Ella’s Kitchen
Heinz
Hipp Organic
Organix
Plum Baby

Best baby skincare brand
Bepanthen
Boots Baby
Infacare
Johnson’s Baby - WINNER!
Miamoo
Simple Baby

Best family supermarket
Asda - WINNER!
Aldi
Morrisons
Sainsbury’s
Tesco
Waitrose

Best toy shop
Early Learning Centre - WINNER!
The Disney Store
The Entertainer
Hamleys
Smyths
Toys R Us

Best overseas holiday provider
First choice
Keycamp
Mark Warner
Thomas Cook - WINNER!
Thomson
Virgin Holidays

The Green Award
Bambino Mio - WINNER!
Eco Mum & Baby
Green Baby
Mama Earth
The Organic Baby Company
Tots Bots

Best baby clothes
George at Asda
F&F at Tesco
H&M
Mothercare
Next - WINNER!
TU at Sainsbury

Best newborn baby essentials brand
Huggies
Johnson’s baby
Pampers - WINNER!
Philips Avent
Sudocrem
Tommee Tippee

Best children’s activity provider
Diddi Dance
Gymboree
Sure Start - WINNER!
TinyTalk
Tumble Tots
Water Babies