We are delighted to be working in partnership with Clearblue on phase 2 of our #AreYouReady planning for pregnancy campaign in 2019.
Women and men rarely talk to their doctor or other health professional before they start trying for a baby. This can result in low levels of awareness about actions they can take before they conceive that will help reduce risks to the pregnancy and the baby, and that will increase their chances of conception.
For example, folic acid should ideally be taken 2 months before conception to build the level of the vitamin up in the body to give maximum protection to the baby from spina bifida and other neural tube defects.
The campaign aims to address this lack of information. One key element is a digital Planning for Pregnancy tool that was developed by Tommy’s and leading health organisations in 2018 to give women all the information they need to know before pregnancy.
Both Clearblue and Tommy’s will be promoting this tool, sharing stories and publishing useful information on all topics around fertility, conception and pregnancy health. Read more about the campaign and tool here: Planning for Pregnancy
Deirdre de Barra, Head of Information at Tommy’s said: “Tommy’s goal is to reduce pregnancy loss and improve the safety of the mother and baby during pregnancy. We know that there are actions women and men can take before conception that will improve the health of their pregnancy and baby. However, reaching women with this information is not easy because it’s not something people bring up with health professionals unless they are having problems conceiving. Clearblue is talking to women about conception every day so it’s wonderful to have their support in getting this information out.”
Lucy Lehane, Head of Medical Affairs at Clearblue said: “Clearblue is so proud to be entering into partnership with Tommy’s for 2019. At Clearblue, we put women at the heart of everything we do – from our product designs to our consumer education our mission is to transform the way women manage their reproductive health. We have great hopes that working with Tommy’s will help us continue to achieve this.”