Tommy's PregnancyHub

Movements matter - raising awareness of fetal movements

Our #movementsmatter campaign, launched on 24 October, challenges dangerous myths about baby movement during pregnancy, and urges mums-to-be to follow current recommendations about what to do when they experience a change in their baby’s movements.
Film reviewed in March 2019. Review date March 2022

A baby moving during pregnancy can be anything from a flutter, kick, swish or roll and these are a sign that baby is well. 

When a baby is unwell, they may conserve energy by slowing down their movements. This can be the first sign of a problem.

55% of women who had a stillbirth noticed their baby’s movements had slowed down or stopped but hadn’t reported it.

If this symptom is reported promptly there is a window of opportunity in which the baby’s life may be saved.

We want our campaign to raise awareness of the importance of fetal movements across the UK. 

The campaign is supported by NHS England and Kicks Count.

Help us spread the word - please share

Please help us save babies’ lives by sharing our film as far and wide as you can.

Share the film on Facebook

Share the film on Twitter

Use the hashtag #movementsmatter

If you are pregnant

We have information to support you if you are reporting reduced fetal movements

Translated leaflets

This leaflet is available in a large number of foreign languages here to download.

Listen to the audio version in English:

Find out more about reduced fetal movements.

Find out more

Read more about the campaign. 

For press enquiries, please contact Tommy's press office on 0207 398 3436 or email [email protected] 

Campaign press release (Word)