"These comments are completely unhelpful and really damaging. Breastfeeding is often not easy for women, and those who do it should be celebrated rather than abused."

Presenter Holly Willoughby has defended breastfeeding mums on 'This Morning' against offensive comments from a former lads magazine editor. We're with her all the way!

This Morning show.

During a  heated 'This Morning' debate on the topic of breastfeeding, Holly Willoughby spoke out for breastfeeding mums.

When former lads magazine editor, Martin Daubney, said that women breastfeeding in public should "cover up" and that “It’s very easy to wear a pashmina over it.”, Willoughby was quick to respond:

“You used to work on lads’ mags. [There were] boobs everywhere, boobs on the front cover - I mean I couldn’t walk into a shop without seeing boobs.”

Willoughby went on to defend women that choose to post photos of themselves breastfeeding online against Daubney's objections, she said:

“It’s just promoting breastfeeding and how easy it is and how it fits into someone’s life - if you want to get that out there, why not?” Willoughby replied.

We at Tommy’s encourage and support all mothers who choose to breastfeed, our midwife Kate explains that:

"As midwives, we do all we can to help new mums breastfeed and give them the confidence to do this both at home and while out and about. These comments are completely unhelpful and really damaging. Breastfeeding is often not easy for women, and those who do it should be celebrated rather than abused." 

We're with Holly all the way!

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