New mobile app alerts commuters to mums in need of a seat

We’re pleased about the launch of ‘Babee on Board’, an alert app that helps pregnant women get seats on public transport.

Pregnancy news, 24/01/2017

Asking for a seat when you’re pregnant can be daunting and while pregnant commuters in London get a free ‘Baby on Board’ pin badge, this isn’t the case across the country.  

'Babee on board' is a new app that hopes to help expectant mums everywhere. Pregnant women with the app can use it to notify passengers when they need a seat.  

It works in two parts: an alert app and a notification app. The alert app costs £3.99 and is the part that pregnant women can purchase and activate when they need a seat.

While the cost of the alert app may seem a lot, it's meant to prevent it from being misused by pranksters and trolls. The company behind the app have promised that 100% of the profits will be donated to charity.

The partner app is free for everyone to download and notifies passengers when a pregnant woman sends an alert. 'Babee on board' is currently only available on Apple devices.

‘We should be using our eyes [instead] but if you look around you, everyone whips out their phone as soon as they sit down,’ explained Hew Leith, chief executive of 10X, the British innovation consultancy behind the app.'

We are all for anything that supports expectant mums to travel more comfortably, especially in the early days of pregnancy when even if you’re not showing, you might be most in need of a seat.

Our midwife Kate explains:

‘For many women, it can be really daunting asking a stranger to give you their seat and often this can be harder for those who are in the early stages of pregnancy and are not yet showing. Pregnancy is different for everyone, so anything that can support pregnant women on their journey can only be a positive thing.’

Find out more about what to expect in the first trimester here

Find out more about early pregnancy complaints


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