Pregnancy blog, 03/07/2017
It is great to see brands, like Dove, having open discussions with their customers, but in our opinion, whether mums should breastfeed in public is not a topic for debate.
The campaign has sparked a lot of criticism amongst mums who think the adverts are likely to put women off breastfeeding their children in public. As a result, The Advertising Standards Authority has received over 100 complaints so far. As one mum on Twitter put it:
— kate (@kejowey) July 2, 2017
25 per cent may well say ‘put them away’ (according to Dove) but in the UK it is illegal to discriminate against someone for breastfeeding in public. Despite the law being in place and the well-documented benefits of breastfeeding, many women still feel embarrassed to feed publically.
Responding to the criticism, Unilever have said,
‘We believe there are many ways to be a great mum or dad. Our campaign simply aims to celebrate the different approaches and opinions around parenting, including whether or not mums choose to breastfeed in public, recognising that it’s ultimately what works for you and your baby that matters the most.’
We’ve always loved the way Dove has supported women in its previous campaigns, and think it’s such a shame that they’ve missed the mark on this occasion; which was an opportunity to really celebrate breastfeeding and make mums (no matter how they feed their babies) feel good about themselves.
At Tommy’s, we support mums to feed their babies in whatever way they feel is best. Our midwife Kate explains:
‘Mothers should be made to feel empowered to breastfeed wherever they feel comfortable. Babies need to feed according to their needs, no matter where or when and usually will not wait!’
Hollyoaks veteran and new mum, Jennifer Metcalfe, spoke to the Daily Mail last week about her recent pregnancy, saying that it felt like a nine-month long hangover.
The new mum has written about the painful condition on Instagram.
Tommy’s, The Royal College of Midwives (RCM) and the Royal College of Obstetricians and Gynaecologists (RCOG) have formed an alliance to launch The Tommy’s National Centre for Maternity Improvement, which will be established from 1 September 2019.
“My whole world is pregnancy, families, bumps, birth, babies and breastfeeding. I love it!”
After studying 4000 cases, the University of Glasgow found that women with diabetes are 4 times more likely to experience stillbirth. Here we discuss the study's key findings, recommendations and offer reassuring advice for women at risk.