World Breastfeeding Week 2018

It's World Breastfeeding Week. We will be joining in to celebrate the benefits of breastfeeding and the role we have as midwives to support mums with their feeding choices.

A photo of a woman latching her baby on to breastfeed

This week is World Breastfeeding Week, organised by the World Alliance for Breastfeeding Action (WABA).

We will focus on promotiong the benefits of breast milk and the role that healthcare professionals have in supporting mothers who choose to breastfeed. The aim is to provide all the facts to help those who are undecided make an informed choice, and to encourage and empower those that are already breastfeeding to stick with it.

Three benefits of breastfeeding

  1. Protects babies from infection by boosting immunity.
  2. Supports healthy brain development.
  3. Helps with mum and baby’s emotional bond.

Read more breastfeeding benefits and facts.

Help and support

We realise that just shouting about the benefits of breastfeeding isn't good enough. We also need to create a supportive environment for mums by challenging public perceptions about feeding choices and offering advice to women when and where they need it.

What are the main barriers to breastfeeding?

  • Difficulty getting off to a good start.
  • Lack of professional support.
  • Societal pressure.

Looking for breastfeeding support? There is a lot out there when you know where to look.

Get involved with World Breastfeeding Week 2018

Find out what people are saying on Facebook and Twitter and join the conversation using #WBW2018.

More breastfeeding resources

More pregnancy news and views

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