Impact of Tommy's information services 2018

Tommy's evidence-based, high quality, comprehensive pregnancy information informs and empowers pregnant women to make healthy behaviour and lifestyle choices, ultimately leading to a reduction in the number of babies who die during pregnancy or birth.

REACHING WOMEN

'I will not hesitate to contact you in the future, as you have been absolutely amazing, very informative and very settling. Thank you so much'Pregnancy Line caller, Jan 2018

Our pregnancy information covers everything you need to know about having a safe and healthy pregnancy, from conception to birth.

All webpages and materials are created and updated using evidence based content and expert based advice, as well as listening to pregnant women. 

Pregnancy information website

In 2018, our pregnancy information website has seen:

  • 6.1 million unique users.
  • 9.6 million sessions, a 70% increase on 2017.
  • A brand new Planning for Pregnancy section launched to help the health of mums-to-be and the health of babies to get off to the best possible start.

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Tommy's PregnancyLine

An expert team of midwives provide a helpline to women and their families giving advice and support to women needing specialist advice pre-pregnancy, throughout pregnancy and postnatally.

In 2018, Tommy's Midwives responded to 4964 concerns and comments, an increase in activity of  45% on 2017.

This included over 1300 phone calls, 1350 emails and 2250 website comments.

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Tommy's midwives on social media

Our midwives social media aims to bring you up-to-date advice for you and your baby throughout pregnancy in a friendly and relaxed manner. It can provide a place to share your thoughts on relevant health topics and your experiences.

*Jan 01, 2018 - Dec 17, 2018

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CHANGING BEHAVIOURS

'I didn't even know there was caffeine in chocolate'Facebook follower in response to a post about our caffeine calculator

We empower women by giving them the high quality information they need during pregnancy to help them make choices to make pregnancy safer and a whole new generation healthier. 

For example, drinking a lot of caffeine in pregnancy has been linked to miscarriage and low birth weight so the advice is to limit your intake to 200mg a day. Our caffeine calculator helps to promote this and results in healthy behaviour changes.

Caffeine

Our caffeine calculator helps to promote limiting your caffeine to 200mg a day and results in healthy behaviour changes.

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Sleep

Our sleep position in pregnancy Q&A is informing pregnant women on how to make their sleep position safer for them and their baby. 

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RAISING AWARENESS

'If it wasn't for following your page and the reminders from you to trust your instincts and the importance of monitoring I possibly would have left it to the morning.... and if I had, my baby wouldn't be here.'Beth

We are saving babies lives in real time by publicising evidence based information about healthy behaviours and care.

#SleepOnSide

Our #SleepOnSide campaign is raising awareness of the link between the mother sleeping on her back in the third trimester and stillbirth.

Reach = 1.5 million*

*not including the 1 million views from celebrity influencers posting on Instagram.

Sleep on Side campaign effectiveness

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#AreYouReady

Your health before pregnancy affects your fertility, your baby's future health and the risk of your problems in pregnancy. Our Planning for Pregnancy website tool has been developed to help inform users how they can improve their health before they become pregnant to improve the lifelong health of their baby.

The tool was launched as part of our national #AreYouReady campaign to raise awareness of the importance of planning for pregnancy as a factor in having a safe and healthy pregnancy.

Reach = 1.6 million

Planning For Pregnancy tool effectiveness

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#MovementsMatter

Tommy's #movementsmatter campaign, launched on 24 October 2016, challenges dangerous myths about baby movement during pregnancy.

*Conservative estimate based on Facebook activity we have sight of.
^Estimated from paid distribution figures.

Watch what our followers have to say about the importance of #MovementsMatter

Movements Matter campaign effectiveness

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Read more about the impact of our work

  • Tommy's research centres impact logo

    Impact of Tommy's research centres 2018

    Tommy's research centres produce high quality, relevant research to provide improved evidence needed for new understanding, new treatments and new and updated guidelines. This research will lead to the number of babies who die during pregnancy or birth decreasing.

  • Tommy's clinic impact logo

    Impact of Tommy's clinics 2018

    Our NHS supported specialist clinics deliver a high quality care environment, enabling improved recruitment to clinical trials and faster implementation of research findings.

  • A chalk drawing of a graph showing a decline in numbers

    Baby loss rates in the UK

    All of Tommy's work has the same goal. To reduce the number of babies who die during pregnancy or birth. These are the rates of stillbirth, miscarriage and preterm births in the UK.

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