Impact of Tommy's information services

Tommy's evidence-based, high quality, comprehensive pregnancy information informs and empowers pregnant women to make healthy behaviour and lifestyle choices, ultimately leading to a reduction in the number of babies who die during pregnancy or birth.

Jump to: Pregnancy Information Website | Pregnancy Information Line | Behavioural change tools | Sleep On Side | Movements Matter

Informing pregnant women about healthy behaviours and care during pregnancy

'If it wasn't for following your page and the reminders from you to trust your instincts and the importance of monitoring I possibly would have left it to the morning.... and if I had, my baby wouldn't be here.'Beth 

Pregnancy Information website impact

Our pregnancy information covers everything you need to know about having a safe and healthy pregnancy, from conception to birth.

All webpages and materials are created and updated using evidence based content and expert based advice, as well as listening to pregnant women. 

*Jan 01, 2018 - Jul 24, 2018

Pregnancy information helpline impact

An expert team of midwives provide a helpline to women and their families giving advice and support to women needing specialist advice pre-pregnancy, throughout pregnancy and postnatally.

In 2017, Tommy's Midwives responded to 3425 concerns and comments.

Information line stats

In 2017, 1207 phone calls, 1049 emails and 1169 website comments were taken by our midwives, an increase in activity of 38% on 2016.

Pregnancy information line

'I don’t know how I would have got through the week I’d had without the PregnancyLine. It was lifesaving.'PregnancyLine caller, Scotland

Empowering pregnant women to make safer pregnancy choices

We empower women by giving them the high quality information they need during pregnancy to help them make choices to make pregnancy safer and a whole new generation healthier. 

For example, drinking a lot of caffeine in pregnancy has been linked to miscarriage and low birth weight so the advice is to limit your intake to 200mg a day. Our caffeine calculator helps to promote this and results in healthy behaviour changes.

Website based behavioural changes

Tommy's pregnancy health campaigns

We are saving babies lives in real time by publicising evidence based information about healthy behaviours and care.

Sleep on Side

Our #SleepOnSide campaign is raising awareness of the link between the mother sleeping on her back in the third trimester and stillbirth.

Reach = 1.5 million*

*not including the 1 million views from celebrity influencers posting on Instagram.

Sleep on Side campaign effectiveness

Movements Matter

Tommy's #movementsmatter campaign, launched on 24 October 2016, challenges dangerous myths about baby movement during pregnancy.

*Conservative estimate based on Facebook activity we have sight of.
^Estimated from paid distribution figures.

Movements Matter campaign effectiveness

Watch what our followers have to say about the importance of #MovementsMatter

Read more about the impact of our work

  • Tommy's research centres impact logo

    Impact of Tommy's research centres

    Tommy's research centres produce high quality, relevant research to provide improved evidence needed for new understanding, new treatments and new and updated guidelines. This research will lead to the number of babies who die during pregnancy or birth decreasing.

  • Tommy's clinic impact logo

    Impact of Tommy's clinics

    Our NHS supported specialist clinics deliver a high quality care environment, enabling improved recruitment to clinical trials and faster implementation of research findings.

  • A chalk drawing of a graph showing a decline in numbers

    Baby loss rates in the UK

    All of Tommy's work has the same goal. To reduce the number of babies who die during pregnancy or birth. These are the rates of stillbirth, miscarriage and preterm births in the UK.

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