Informing pregnant women about healthy behaviours and care during pregnancy
'If it wasn't for following your page and the reminders from you to trust your instincts and the importance of monitoring I possibly would have left it to the morning.... and if I had, my baby wouldn't be here.'Beth
Our pregnancy information covers everything you need to know about having a safe and healthy pregnancy, from conception to birth.
All webpages and materials are created and updated using evidence based content and expert based advice, as well as listening to pregnant women.
4,028,145 unique website users in 2017.
Tommy's Midwives Facebook: 42,700 followers, 9,300,000 impressions*
Tommy's Midwives Twitter: 2,065 followers, 462,200 impressions*
*Jan 01, 2018 - Jul 24, 2018
'I don’t know how I would have got through the week I’d had without the PregnancyLine. It was lifesaving.'PregnancyLine caller, Scotland
Empowering pregnant women to make safer pregnancy choices
For example, drinking a lot of caffeine in pregnancy has been linked to miscarriage and low birth weight so the advice is to limit your intake to 200mg a day. Our caffeine calculator helps to promote this and results in healthy behaviour changes.
Website based behavioural changes
Our #SleepOnSide campaign is raising awareness of the link between the mother sleeping on her back in the third trimester and stillbirth.
Reach = 1.5 million*
*not including the 1 million views from celebrity influencers posting on Instagram.
Sleep on Side campaign effectiveness
Tommy's #movementsmatter campaign, launched on 24 October 2016, challenges dangerous myths about baby movement during pregnancy.
Reach = 6 million*
Film views = 3 million^
3000 downloads of secondary asset PDF 'reporting reduced fetal movements: what to expect'.
- 38% increase in traffic to relevant site page, extra 5450 visits per calendar month.
*Conservative estimate based on Facebook activity we have sight of.
^Estimated from paid distribution figures.
Movements Matter campaign effectiveness
Watch what our followers have to say about the importance of #MovementsMatter
Tommy's research centres produce high quality, relevant research to provide improved evidence needed for new understanding, new treatments and new and updated guidelines. This research will lead to the number of babies who die during pregnancy or birth decreasing.
Our NHS supported specialist clinics deliver a high quality care environment, enabling improved recruitment to clinical trials and faster implementation of research findings.
All of Tommy's work has the same goal. To reduce the number of babies who die during pregnancy or birth. These are the rates of stillbirth, miscarriage and preterm births in the UK.