Splashathon 2017

This year, Tommy’s are hoping to raise £1million with the help of Water Babies and the hugely successful Splashathon. Here you’ll find all the information you need to get involved and to help fund life-saving research for babies.

Tommy's Splashathon in partnership with Water Babies

Click to start fundraising

What is Splashathon?

Our amazing partner, Water Babies, is once again hosting this incredible event where babies and their parents come together to raise money for Tommy’s.

Each Splashathon will take place in your usual Water Babies swimming class on a designated week this summer. You can expect all the fun, bunting and balloons like any other fundraising event, but at Splashathon, the ‘athletes’ are less than 4 years old!

As this is usually the first fundraising event the little ones have ever done, it's always pretty special. This year we are inviting babies to  swim a width for Splashathon. 

Splashometer £1million

Why should you take part?

Splashathon is a really fun, happy experience for all involved. But there’s an important reason behind it too. Every year, 1 in 4 women lose a baby during pregnancy or birth. Water Babies is committed to supporting Tommy’s in reducing this unacceptable statistic that devastates families up and down the country. So every mum, dad and baby taking part will be helping other babies who aren't as lucky. And every pound raised, will help to save babies’ lives. To find out more about Tommy’s life-saving work, please watch our video below:


How will the money be spent?

Splashathon takes place every other year, and in 2015 it raised an incredible £816,477 which was the highest total yet. This year, we’re aiming even higher and aim to raise in excess of £1million! And with 43,000 babies taking part in Water Babies each week, the target equates to just £24 of fundraising from each Water Baby. So please start your fundraising today! £1million is more than just a nice round figure; It could enable 60,000 couples to attend the Tommy’s National Centre for Miscarriage Research and help them realise their dream of having a baby.

Taking part

If your little one already attends Water Babies classes, then you’re halfway there. You’ll receive information in your class and the date that Splashathon is coming to your pool.

The event will take place in your usual class, so you don’t need to formally ‘sign up’ anywhere, but you do need to set up your fundraising page with Virgin Money Giving so that you can get your fundraising underway and help us get to the total of £1million!

Then it’s time to start thinking about your fancy dress costume, we've pulled together some ideas for you in this downloadable guide.

Peppa and George in various dressing up costumes

How to start fundraising

It is best to get yourself a personalised fundraising page set up at Virgin Money Giving beforehand. Just click here to get started.

Some quick and easy tips to help:

  1. Personalise your page with a cute pic of your baby in fancy dress or in the pool!
  2. Change the default text to a personal message explaining your reasons for taking part.
  3. Set a target of £200. Obviously you are not committed to raising this amount but research shows the higher your target the more you raise!
  4. Share the link of your fundraising page with your family and friends on social media and ask them to sponsor your little one, in their first fundraising event to help save other babies' lives.

And don’t forget to remind them as the event gets closer; often friends intend to support but forget until their memory is jogged!

If you need an extra paper sponsorship form just download and print one here.

Daddy pig driving the pig family in a car

Going the extra mile

OK, so it’s a width not a mile, but taking part in Splashathon and raising money deserves some recognition. So Peppa Pig has kindly promised to send each baby a little momento of their first fundraising challenge.

For every participant who raises even just a pound, a treat will be coming your way*:

The highest fundraiser nationwide will receive 4 tickets to Peppa Pig World and an overnight stay!

*Amounts exclude gift aid. In order to be eligible for any fundraiser prizes offered by Tommy’s or Water Babies all donations must be received by 11 August 2017. Prizes and certificates will be posted out at the end of September 2017. Prizes are subject to availability so may differ from images shown.

Making the most of Splashathon

There’s no doubt, that everyone who takes part in Splashathon has a really fun time. And apart from planning the dressing up outfit, there’s really not much to do.

But for all you past triathletes, skydivers and competitive cake bakers, we have prepared a few extra tips and tools to help you make the most of it. Simply download the PDFs and get involved:

Other fundraising ideas

If you don’t want to rely just on your social networks, there is a whole range of ways that you can raise money - from all the usual things like sitting in a bath of beans (if you fancy!), or organising a quiz night (if you have time!) But we know how busy parents with young children can be so we’ll share some ideas which won’t take too much organisation:

Baby Brownies

Get baking with your little one and sell them for a £1 donation at your work / partners work / school gates / book group.


Perhaps you could arrange something different at your usual toddler group (e.g. storytime, come in fancy dress, baby disco). Everyone who takes part makes a small donation.

Kiddy Kit Sale

Arrange a Kiddy Kit Sale to sell off that far-too-small-but-too-good-to-throw-away jumper or toys and raise money for Splashathon.

Whatever you do to raise money, collect it all and then make a payment of that amount via the Virgin Money Giving website.

The pig family having dinner together