Tommy's and Poundland

Changing lives across the nation with every pound

Graphic of three coloured balloon showing logos of Tommy's, Whizz Kids and Make-A-Wish UK.

We are thrilled that Poundland has announced that Tommy’s, alongside Make-A-Wish® UK and Whizz-Kidz, will be one of its three new charity partners in a bid to collectively raise £1 million a year for the next three years.

From today, Poundland customers, suppliers, and colleagues are all being encouraged to change the lives of children, young people and families in their local communities through donations in store.

Barry Williams, Poundland MD said:

“I’m delighted that over the next three years we’ll be supporting these three amazing charities. We don’t believe anyone has created a charity partnership like this before, so we have a great opportunity to give back to the local communities and help change the lives of children and families, by raising as much money as possible. This is the start of a very exciting partnership.”

Jane Brewin, CEO of Tommy’s said:

“Poundland, like Tommy’s, is all about helping families' across the UK to create those special family moments.  Tommy’s funds research into preventing baby loss and provides trusted pregnancy advice, because we believe every family should be able to experience the joy of parenthood.  Thanks to our partnership, Poundland customers, suppliers, and colleagues can be proud that they are saving babies’ lives.

“This partnership is an amazing opportunity to help end baby loss across the UK. Losing a baby isn’t just ‘something that happens’ or ‘nature’s way’ – we know we can stop it, and we’re glad that thousands of Poundland customers and staff are going to help us to make such a big and important difference to so many lives.”

Find out more about the Poundland charity partnership.

Why support Tommy's

Read about our work

  • Preterm baby

    Saving Babies Lives' Care Bundle Version 2

    Following evaluation of the first version of the care bundle to reduce stillbirths, the second version of the Saving Babies' Lives Care Bundle (SBLCBv2) has been unveiled.

  • Tommy's researcher wearing white gloves using tweezers to put something on a slide

    Other research

    We concentrate most of our research on reducing stillbirth, miscarriage and premature birth, but we know that work is needed in many other areas to make sure as many babies as possible are born healthy.

  • A researcher in a white lab coat looking at results on a computer

    New tests and technologies research

    Tommy’s are taking advantage of technology to develop new ways of making sure as many babies as possible are born healthy, from new scanning techniques to training simulators for amniocentesis.

  • Women holding babies.

    Mental health and wellbeing research

    Tommy’s understand pregnancy complications cause far more than just physical harm. We want to understand the best way to support women’s mental health both during pregnancy and following loss.

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