We are delighted to be partnering with aden+anais, the babycare brand widely known for its iconic muslin swaddles, patterned blankets and innovative sleeping bags.
Tommy’s will benefit from the UK sales of their new baby bonding top, with 10% of each product sold helping us to ensure that we help parents have healthy and safe pregnancies through our pioneering research into preventing baby loss through miscarriage, stillbirth and prematurity and Pregnancy Information Service.
aden + anais recognise the importance of skin to skin contact and have designed the baby bonding top to help new mothers and babies benefit from increased contact during those all-important first few months in the world.
Kate Pinney, accredited midwife and Midwifery Manager at Tommy’s, says:
“Skin to skin has many benefits for your baby including; helping them to regulate their breathing and heart rate, keeping them at the right temperature, it also helps to stimulate the release of hormones for breastmilk supply and is calming and settling. It is great for mums, but also partners, to have some skin to skin time with their baby, as soon as possible after the baby has been born, but also ongoing, into the first few months of their life.”
Georgie Jones, Marketing Manager for Europe at aden + anais:
“aden + anais™ are excited to partner with Tommy’s for the launch of the Baby Bonding Top in our first UK charity partnership. At aden + anais we’re passionate about creating quality baby essentials which can be enjoyed by both parents and baby. The Baby Bonding Top is a great aid for skin to skin contact, hugging baby into mother for the closest cuddle. We are delighted that a parentage of sales from the top will be donated to help Tommy’s continue their pioneering and incredible research work”.
Proceeds from sales of the baby bonding top will make a positive contribution to this research, a cause aden + anais feel passionate about and are keen to support in its first UK charity partnership.
The baby bonding top is available now from www.adenandanais.co.uk.