Team Tommy’s partnerships

Our partnerships come in all shapes and sizes, from charity of the year and targeted campaigns to long-standing relationships that continue to save babies’ lives.

Spotlight on: Our partnership with Poundland

Over the past 3 years colleagues and customers at Poundland have raised an incredible £3.7 million for our ground-breaking #proudland partnership alongside Make-A-Wish UK and Whizz-Kidz.

#Proudland’s aim is to change families lives. Since our partnership began Poundland have raised enough to help over 12,000 women and their families access our specialist clinics to take home a healthy, happy baby.

From distribution centre delivery drivers carrying our message across the country, to colleagues in stores giving it their all, to colleagues at head office bringing our partnership into the heart of Poundland, we are so incredible proud of our partnership and excited to keep changing lives together.

The incredible partners that are part of Team Tommy's


We worked with ClearBlue to create the #AreYouReady campaign to help women better prepare to have the healthiest possible pregnancy.


Hologic have been supporting Tommy’s to make birth in the UK safer for over a decade. Hologic is a leading developer, manufacturer and supplier of premium diagnostic and medical imaging systems and surgical products dedicated to serving the healthcare needs of women, including the RapidfFN test to predict a woman's risk of premature birth.


MAM UK have supported us since 2018, with 50p from every Rainbow Soother sold donated to Tommy’s.


Marsh have funded midwives at our National Centre for Miscarriage Research and on our PregnancyHub helpline to support and care for women.


Employees at McDermott’s are supporting our Birmingham research centre to help find the causes and prevention of recurrent miscarriage.


Mutha.Hood donates to us for every special edition lilac Strong Girls Club adult and kids t-shirt and Babygro sold.

Plum & Ashby

We partnered with Plum & Ashby and Feathering the Empty Nest to create a sell-out limited-edition candle for Baby Loss Awareness Week, with 100% of profits donated to Tommy’s.


Poundland have raised over £1.2 million for Tommy’s as part of the #proudland partnership to change families’ lives.


We’re partnering with Teneo for 3 years until 2023 to raise vital funds for our research centres in London.

The Fertility Partnership

The Fertility Partnership are donating £5 from every IVF cycle to Tommy's and staff are taking on fundraising challenges to help make pregnancy safer.


Colleagues and clients of TRUE have raised £200,000 through sporting challenges and the True Cycle Challenge in Mallorca.