Annual reports and financial statements

A balanced scorecard is a performance management tool which has been developed with the aims of helping the Trustees and Senior Management ensure the charity’s strategic goals and mission are met. It also seeks to demonstrate to donors that we are meeting, if not exceeding, their expectations.

Why does Tommy’s use a balanced scorecard?

To demonstrate the impact our medical research and pregnancy information service are having on reducing problems in pregnancy
To demonstrate that we are an effectively run organisation
To increase transparency of our activities to our supporters
To help the Tommy's Trustees to monitor management performance

Our pregnancy information service and medical research measures were defined in partnership with our research and health professional colleagues under guidance from Rand Europe, who have expertise in helping organisations to define how best to measure their effectiveness.

We measure three things:

Input measures: these are the resources we need to conduct our research and information programmes
Process measures: we measure how effectively we carry out our programmes
Output measures: we measure the impact of the programmes we fund.

Please click on the links below to view the Measures information for the following:

Our impact

Marketing and communication

Pregnancy information