Cause related marketing
In a time where we are bombarded every day with information from a variety of sources, differentiation has become increasingly important. Cause related marketing is one of the latest strategic developments to engage the hearts, minds and loyalty of customers as they increasingly choose products that best reflect their identity and values.
Did you know?
- One in two consumers change their purchase behaviour as a result of cause related marketing*
- Tommy's is a widely recognised brand whose cause has broad appeal. Linking with such a cause can lead to increased sales and build customer loyalty.
Sugarjack
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Sugarjack are supporting Tommy's by donating 5% of the proceeds from the sale of every baby changing bag. So far they have raised over £2,000 to help save tiny lives!
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Brantano - The Shoe Exchange
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Brantano has been supporting Tommy's since 2009 through their Shoe Exchange. For every pair of shoes brought back into store the customer will receive a £5 discount on a new pair and a 20p donation will be made to Tommy's.
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Organic Pharmacy
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The Organic Pharmacy is supporting Tommy's through donating 10% of sales of their Pre and Post Natal Nutrients and Baby Lotion products direct to Tommy's!
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If you would like to explore how Tommy's can help your product or brand, then please email us at: corporate@tommys.org
*Business in the Community Brand Benefits report