Changing behaviour image

Changing behaviour for a healthy pregnancy

Overweight woman exercisingSome lifestyle behaviours put women at greater risk of conditions that can lead to stillbirth, premature birth and miscarriage.

Robust evidence shows that women who smoke, have a poor diet or carry excessive weight during pregnancy are more likely to have poor pregnancy outcomes. Visit our research section to find out more.

Many women are not aware of the link between their lifestyle and the increased risks to the health of their baby. Even those who do know about the link are likely to find it hard to change behaviours that are addictive, habitual or enjoyable. Factors such as social norm, peer influences, attitudes and beliefs about a behaviour and women’s perception of their own ability to alter their lifestyle can also act as barriers to them changing to more healthy behaviours.

We work with women to bring about behaviour change

The Tommy’s pregnancy health campaigns work directly with the women we are targeting to help us understand the practical, social and psychological factors that enable or inhibit their behaviour change.

Using this insight Tommy’s health campaigns aim to trigger, inform and support behaviour change, such as smoking cessation, eating a diet with the correct nutrients and weight management, to reduce the lifestyle risks to pregnancy and to help more women to have healthy babies.

Our health campaigns

Teenage pregnancy health campaign

Baby be smokefree (encouraging pregnant teenagers to access smoking cessation services)

Managing your weight in pregnancy

The five point pregnancy plan

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