Cause related marketing

In a time where we are bombarded every day with information from a variety of sources, differentiation has become increasingly important. Cause related marketing is one of the latest strategic developments to engage the hearts, minds and loyalty of customers as they increasingly choose products that best reflect their identity and values.

Did you know?

One in two consumers change their purchase behaviour as a result of cause related marketing.*
Tommy's is a widely recognised brand whose cause has broad appeal. Linking with such a cause can lead to increased sales and build customer loyalty.

Jump - The Savings Fund for Children
	In 2008 Jump pledged a £5 donation for every saving fund opened between February and May.
Brantano - New for old campaign
	In 2009 Brantano ran their New for Old campaign for the first time in the UK. For every pair of shoes brought back into store the customer would receive a £10 discount on a new pair and a 10p donation was made to Tommy's.
New Look
	With over 550 stores across the country, our partnership with New Look has enabled Tommy’s to develop exciting activities that have raised over £220,000 for our work. New Look sold exclusively designed t-shirts and bags-for-life, as well as Tommy's pin badges within their stores.